ZTE Corporation, a global leading provider of integrated information and communication technology (ICT) solutions, has unveiled its expanded artificial intelligence (AI) smartphone lineup under its ‘AI for All’ product strategy.
This includes the revolutionary true full-screen flagship smartphone, nubia Z70 Ultra; the gaming-centric nubia Neo 3 series, embracing the “Born to Win” concept; and the photography-centric nubia Focus 2 series.
The lineup also features a range of innovative devices that cater to gaming, photography, fashion, and music enthusiasts. Additionally, ZTE showcased a lineup of world-leading fized wireless access (FWA) and mobile broadband (MBB) solutions powered by AI, 5G-Advanced and Wi-Fi 7, demonstrating its global leadership in the market for the fourth consecutive year, according to the latest TSR report.
A Bold Vision for ‘AI for All’ through Strategic Global Partnerships
ZTE is committed to creating a Full-Scenario Intelligent Ecosystem with AI-driven, multi-modal interactions and a full range of AI devices, connecting people-, vehicle-, and home-based ecosystems and ensuring that every consumer can benefit from the efficiency, emotional resonance, and enhanced functional values brought about by AI.
ZTE showcases a bold vision for ‘AI for All’
In the AI era, smartphones are evolving into a comprehensive intelligent platform that seamlessly integrates connectivity, interaction, services, and entertainment. “In cooperation with our global partners, we are committed to integrating world-leading AI capabilities under our AI OS framework,” said Ni Fei, Senior Vice President of ZTE and President of ZTE Mobile Devices. “By seamlessly connecting multi-modal architectures with advanced AI large language models (LLMs), we are transforming how users interact with technology across photography, gaming, translation, and AI-generated content (AIGC). In [the] overseas market, ZTE accelerates AI transformation with Google. All new nubia products will integrate Gemini, Google’s most capable AI model, combined with Google Cloud’s scalable, secure, and high-performance infrastructure.”
ZTE accelerates AI transformation with Google
A special addition to ZTE’s AI ecosystem is its first-ever AI earphones, nubia LiveFlip, designed for tasks such as knowledge-based questions and answers (Q&As), AI travel and ticket booking, real-time AI translation, and more. Beyond functional enhancements, it offers companionship and emotional resonance through voice chat on AI smartphones, creating devices that listen, understand, and care for users.
nubia Takes the World by Storm with a Focus on Gaming and Photography
Since expanding globally in 2024, ZTE has witnessed overseas smartphone shipments surge by over 60%, representing notable market share gains across key regions such as Latin America, Southeast Asia, Africa, and Europe. nubia is accelerating its global expansion with AI-driven devices offerings, fueled by its gaming-centric and photography-centric product portfolio, as well as elevated product tiers, expansive sales channels, enriched ecosystem, and strengthened localized marketing efforts; all of which is fostering the “be yourself” brand mindset. nubia is now present in more than 30 countries and regions.
nubia accelerates global expansion, fueled by gaming-centric and photography-centric product portfolio
The nubia Neo series, developed with esports enthusiasts in mind, is designed to deliver exceptional gaming experiences for everyone, powered by cutting-edge AI features like AI Companion Demi, AI Performance Engine NeoTurbo, new AI Game Space, AI Translate, and AI Photography. It also boasts comprehensive hardware upgrades, such as unique dual gaming shoulder triggers, an immersive display, a 6000 mAh large battery, and a dynamic esports design. Embracing the mission to empower gamers with the motto “Born to Win”, the nubia Neo 3 series delivers a smarter, more personalized, and thrilling gaming experience, perfectly suited for the new generation of self-fulfillment.
nubia Neo series empowers everyone with the motto “Born to Win”
The nubia Z70 Ultra redefines smartphone photography with its revolutionary 1.5K true full-screen display, under-display camera technology, and AI-driven photography enhancements. Featuring the Neovision AI Photography system, this flagship offers unparalleled imaging performance for professional and casual photographers alike. Powered by Snapdragon® 8 Elite Mobile Platform, a 6150 mAh battery, and IP68/IP69 dustproof and waterproof ratings, it ensures an extraordinary user experience.
nubia Z70 Ultra redefines smartphone photography with its revolutionary 1.5K true full-screen display
The nubia Neo 3 GT 5G starts at EUR 299, while the nubia Neo 3 5G is priced from EUR 249. ZTE also introduced the nubia Flip 2 5G, priced from EUR 699, featuring a more durable hinge, a larger 3-inch external display, improved imaging capabilities, and extraordinary AI features such as AI Calling Translate, AI Conversation Translate, AI Wallpaper Generator, and the upcoming AI Pets. Product prices may vary based on specifications and regional markets. These products will be available worldwide, catering to the diverse needs of global consumers.
