In Africa’s diverse and evolving landscape, managing multinational operations requires a strategic blend of global standards and local adaptability. Bayobab, a subsidiary of MTN Group, places human resources (HR) at the core of its strategy, ensuring that operations align with both business objectives and employee empowerment across 10 countries. Achieving sustained success in such complex environments depends on people-centered leadership, cultural adaptability, and continuous innovation.
Bayobab’s HR function has evolved into a proactive and strategic enabler, aligning closely with business goals, harnessing technology, and anticipating future workforce needs. As highlighted in the MTN People Report 2024, the company’s HR strategy goes beyond processes—it supports digital transformation, promotes inclusion, and drives business growth across Africa.
Empowering the Drive for Digital Connectivity across Africa
Bayobab plays a vital role in expanding Africa’s digital footprint, supporting MTN Group’s ambition to build a connected, inclusive future. Through 20 subsea cables, over 114,000 kilometres of open-access fiber and points of presence in 47 countries, Bayobab facilitates seamless communication across the continent and beyond. However, these technological achievements rely heavily on the dedication of the people who design, manage, and maintain this infrastructure.
The Employee Value Proposition (EVP) at Bayobab reflects the importance of meaningful work, purposeful development, and collaborative growth and positivity. Engaged employees are central to everything the company does, and the HR team ensures that each employee feels empowered to contribute meaningfully to the organization’s mission. This emphasis on employee empowerment is key to sustaining performance, fostering innovation, and achieving long-term business success.
Building Future-Ready Teams Through Continuous Learning
Aligned with MTN’s ‘Ambition 2025’ strategy, Bayobab has prioritized upskilling and reskilling its workforce to meet the evolving demands of the digital economy. Through development programs, technical training, and mentorship opportunities, employees are prepared to thrive in a future defined by continuous change and innovation.
Bayobab leverages data and technology to identify skills gaps and anticipate future workforce needs. This proactive approach ensures that employees are not only able to adapt to change but are also equipped to lead it. The MTN People Report 2024 reflects how these efforts align talent development with business goals, creating agile, future-ready teams capable of driving sustained growth.
Paul Norman, Chief Human Resources Officer of MTN Group, articulates the importance of this approach: "Our people are the backbone of our success, and by creating a culture where they can thrive, grow, and innovate, we ensure the sustainability of our organization."
Championing Diversity and Inclusion Across the Continent
Diversity and inclusion are integral to Bayobab’s HR strategy, reflecting both a business imperative and a social commitment. With 39 nationalities represented across its workforce, the company recognises the value of multiple perspectives in driving innovation. This inclusive culture fosters collaboration across teams and markets, ensuring that solutions align with the diverse needs of Africa’s communities.
The importance of inclusion is reinforced by the MTN People Report 2024, which shows that 92% of employees feel engaged, included and empowered. This sense of belonging enhances both employee well-being and organizational success. Employees who feel valued are more motivated to collaborate, contribute, and innovate, driving both individual and company growth.
Bayobab strengthens this culture by hosting cultural celebrations and cross-location team-building activities. These initiatives promote unity, ensuring that teams remain connected with one another and with the communities they serve—regardless of geographical boundaries.
A Localized Approach to Managing Global Operations
Bayobab’s HR team recognizes that a ‘one-size-fits-all’ approach does not work. Africa’s diverse markets require a localized strategy that balances global best practices with regional insights. This principle guides the company’s approach to managing HR across the continent, ensuring that policies reflect the cultural, regulatory, and social dynamics of each market.
Understanding local contexts is essential to effective operations. By working closely with local teams, Bayobab ensures that HR practices are tailored to meet the specific needs of each region. This localized approach strengthens employee engagement and promotes solutions that are relevant and impactful across various markets.
Looking Ahead: Empowering People and Driving Progress
Ahmad Ramadan, General Manager, Human Resources at Bayobab reflects on future-proofing the workforce: “As a forward-looking organization, Bayobab is committed to building an inclusive, learning-oriented and future-ready workforce. We integrate technology with human-centered practices, balancing innovation with care and empathy for employees.”
The MTN People Report 2024 highlights the importance of creating environments where employees can thrive, grow, and innovate. This focus on well-being and continuous improvement ensures that Bayobab will not only meet the challenges of today but also seize the opportunities of tomorrow.
Balancing Global Ambition with Regional Realities
Bayobab’s success reflects the power of aligning global ambitions with regional realities. Through innovative HR practices, a commitment to diversity and inclusion, and a focus on employee well-being, the company continues to build a connected Africa while keeping people at the heart of its operations.
The insights from the MTN People Report 2024 validate Bayobab’s efforts and inspire the company to set even higher standards. By managing multinational operations with a local touch, Bayobab fosters a culture of purpose, innovation, and growth that will sustain its leadership in Africa’s digital transformation.
With people as its greatest asset, Bayobab is well-positioned to drive progress, empower communities, and create a brighter, more connected future for all.
