Safaricom’s renowned mobile money platform, M-PESA, has partnered with Awash Insurance to enhance insurance payment processes, promoting financial inclusion and customer convenience across Ethiopia.
As part of this collaboration, Awash Insurance will integrate its services with M-PESA, enabling customers to make premium payments and conduct other insurance-related transactions directly through their mobile devices. This partnership aims to simplify payment processes, improve transaction security, and accelerate the adoption of mobile financial services throughout the country.
Beyond boosting transaction efficiency, this collaboration aligns with Ethiopia’s broader digital transformation agenda, contributing to the goals outlined in the Digital Ethiopia strategy. By leveraging cutting-edge digital solutions, the partnership ensures secure, seamless financial operations while promoting economic growth.
This initiative also serves as a key element of Awash Insurance’s transformation strategy, which focuses on enhancing accessibility, efficiency, and real-time service delivery. The company has invested in advanced communication technologies to save customers time and money, delivering an improved user experience.
M-PESA’s Expanding Presence in Ethiopia
Safaricom M-PESA continues to expand its digital financial ecosystem in Ethiopia, empowering individuals and businesses to participate in the growing digital economy. Through partnerships with local entities like Awash Insurance, M-PESA offers flexible, secure, and convenient payment options tailored to meet the needs of Ethiopian consumers.
In October 2024, Safaricom introduced the M-PESA Global solution in Ethiopia, facilitating seamless mobile money transactions between Kenya and Ethiopia. This move strengthens financial connectivity in the region, boosts mobile money penetration, and drives local economic growth, creating new opportunities for individuals, businesses, and institutions.
Kenyan customers can now transfer funds directly to M-PESA wallets in Ethiopia via M-PESA International Remittance, and vice versa. By making cross-border transfers more accessible and affordable, the service fosters economic resilience and growth in an increasingly interconnected region.
This partnership highlights M-PESA’s commitment to supporting Ethiopia’s digital transformation by collaborating with local partners to provide solutions that empower consumers and strengthen the nation’s financial ecosystem.
Related: M-PESA's Users Mark a Milestone in Advancing Financial Inclusion in Kenya
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